Abbi Fox:
As deadlines to submit Congressional maps quickly approach, it’s time to start thinking about how redistricting will affect your constituent engagement strategy. Unprecedented events have impacted countless constituents and they will want to hear from you and develop a lasting and secure connection.
Navigating your constituent engagement can be challenging, especially when you need to reach the right people in a timely manner and Leidos Digital Solutions has the tools you need. Here are five ways to effectively and efficiently use Intranet Quorum (IQ) services to connect with your new audience:
1. Leverage L2 Voter Data
After redistricting occurs, it’s vital to have clean and organized data. Intuitive voter data can be used to strategically target outreach to constituents based on key interests and concerns. With over 900 accessible data points, IQ seamlessly integrates with L2’s rich voter data to enhance your citizen engagement – identifying new movers across your constituency so your message makes a strong impact. By activating the L2 integration in IQ, data can also easily be linked to existing contact records to help complete any missing information.
Learn more about our L2 Voter File Integration in IQ.
2. Send Out Franked Mailing
Sending out franked mail is a great way to share reliable and accurate information to new constituents within your district and track your key performance indicators. Our partners at DotGov offer a fully integrated Digifrankâ„¢ service, so you can now design and send custom mail pieces to any size audience at a low cost. You can create your own templates or even use DotGov’s library of custom designs to automate the franked mailing process.
Use DotGov’s Digifrank Planning Tool to get started on your first project!
3. Host Telephone Town Halls
Leveraging virtual Telephone Town Halls is an adaptable and effective method to connect with your new constituents at an affordable cost. Being able to share information and engage with constituents in real time while having technical support creates an authentic experience with none of the additional stress. Our partners at Broadnet offer a unique experience where users can include interactive elements like real-time polls and live streamed video, and after your event automatically import all the data into your IQ system with our full integration.
Learn more about Access Live Telephone Town Halls.
4. Utilize Social Media
You can use social media to gain valuable audience insight on your new constituents. With IQ’s social media integration capabilities, the possibilities are endless! For example, diversify and tailor your content based on IQ’s engagement scores to reach a higher volume of people. Pre-scheduling content to solicit responses is also a great way to automate your communication strategy.
Contact us to start using IQ’s social media stream!
5. Update Your Office’s Website
Your new constituents will want to learn more about your office and form a connection; an informative and accessible website can make all the difference. We can get your website up and running quickly using our proprietary content management system, specifically designed to service elected officials. Make a bold impression by using our interactive design elements to not only keep constituents on your page longer but also increase your overall brand awareness.
Find out more about our Web Services here.
Our portfolio of solutions at Leidos streamline your processes and support your unique business needs, allowing you to focus on serving your constituents. By combining these strategies to build your communications, you will maximize efforts and develop a plan that is manageable for your staff. Explore our add-on services so you have a plan prior to the final deadline for your states’ congressional map.
If you’d like to learn more about any of the services listed above, we are ready to help. Already an IQ User? Contact your Account Manager for more details.
Suggested Blog: How to Improve Constituent Engagement
