Marina Anoh:
In my experience working with House offices, Members use a variety of different avenues to conduct outreach to their constituency such as telephone townhalls, eNewsletters, SMS, and digital ads. To execute any of these methods they must ask themselves “who do I want to reach?” and “how will they respond to this type of messaging?” Using advanced constituent data provides offices the answer to these questions and ensures their message reaches the right person the first time.
Constituent data is perhaps the most important data set an office can have. When it comes to reaching your constituents on a variety of legislative issues and topics, it all starts with the data. Having up-to-date and accurate data is the difference between having a successful outreach campaign or not having engaged constituents.
Our team partners with the leading data provider, L2, to bring offices a comprehensive constituent data file with commercial data enhancements including demographic, geographic, consumer, voter and behavioral variables. This data helps offices understand the neighborhood patterns and engagement levels of different communities. L2 also provides access to DataMapping, a web-based platform that empowers users to make customized selections using innovative visualization technology. This, in turn, answers the essential questions about who your constituents are and what they need so you can serve them better.
Our flagship product Intranet Quorum (IQ)® is the premier Constituent Relationship Management (CRM) platform for government. IQ is the most powerful tool an office can use to engage with its constituents, especially when integrated with L2 DataMapping. Choosing IQ means having all your constituent communication tools in one place. We are your one-stop-shop from choosing the audience and sending out the message, to analyzing your results for future targeted outreach.
IQ is the preferred choice for all of Congress for a reason. When you choose IQ you can rest assured knowing you have the most powerful and winning communication tool on the Hill on your side. With New Congress around the corner, partner with the trusted team! Your constituents will thank you.
